Tech Article 12/3

Google Acts to Demote Distasteful Web Sellers

Google announced on Wednesday that it had changed the way it ranks search results so that unscrupulous merchants would find it harder to appear prominently in searches.
The change was prompted by an article in The New York Times on Sunday about Vitaly Borker, a Brooklyn-based online seller of eyeglasses. Mr. Borker claimed that he purposely shouted at and frightened some of the customers at DecorMyEyes.com because the online complaints actually worked in his favor in Google search results.